POV

Introducing POV, a column by It’s Nice That’s Insights department. Published every fortnight, we share perspectives currently stirring conversation and setting trends across the creative industry.

POV: In a “sea of sameness”, taste and storytelling will become vital creative skills

31 July 2024

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POV: Why the rush for a new creative social media is leading us nowhere

13 June 2024

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POV: The UK is losing its creative spark

30 May 2024

POV: Why are women’s bodies considered taboo by advertising authorities?

17 May 2024

POV: Designers need to think more like ecologists

1 May 2024

POV: Humility is seemingly in short supply in the design industry. What’s really behind this?

18 April 2024

POV: Timesheets are hated by creatives – so why have we enforced them?

4 April 2024

POV: Is it the designer’s responsibility if an app is addictive?

7 March 2024

POV: AI-generated album covers prioritise virality over creativity

22 February 2024

POV: Using the human body to create type taps into our deepest desires

20 March 2024

POV: Unpaid pitching is a symptom of a broken system

5 February 2024

Bespoke Insights from It’s Nice That

POV is a column written by It’s Nice That’s in-house Insights department. Published fortnightly, it shares perspectives currently stirring conversation across the creative industry.

As a column, POV is an editorial reflection of our wider work on Insights, digging deeper into industry discussions and visual trends, informed and inspired by creatives we write about. To learn more about visual trends and insights from within the global creative community through our Insights department, click below.

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POV

POV: How valuable is the obscure creative reference?

POV: The cool factor of zines draws brands, and hurts publishing

POV: Is working online causing a rise in rudeness?

POV: The illustrators aren’t alright

POV: When did colour palettes become content?

POV: Is the ‘brand namer’ the new graphic designer?

POV: How creatively nutritious is your internet feed?

POV: Cinema isn’t dying; we’re Letterboxd list-makers now