Identity

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Adapt or die? When total brand overhauls work, and when they don’t

Hannah Knox’s paintings of collars, zips and buttoned up cardigans tell stories about the human condition

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“I’m definitely a magpie!” Hugh Miller on joining Pentagram, collecting things, and the importance of subtlety

Cash & Carry’s animated wordmark for Other matches the flow and pour of a bottle of wine

Ciaran Birch on crafting custom wordmarks and harbouring a “half-baked” bank of typefaces

Collins rebrand for Muse Group channels the invisible phenomena of experiencing music

The letterforms for this Mallorcan bar’s logo were scavenged from secondhand bookshops and stationary stores

Designer Gabrielle Adam is finding inspiration in everything cheesy, kitsch and fun

Richard Turley gives Air’s identity space to breathe through simplicity and parody

Photos as a living organism: Riya Panwar reinvents the photographic canvas

Wim bakery’s branding takes tips from floury work benches and croissant folds

How do you create an identity that’s queer-forward without turning to common clichés? Base Design shares its wisdom

Hyperreal photography meets minimal tech house: Facta’s new album features award-winning Pelle Cass

Spreeeng is the graphic design cooperative rethinking design’s dogmatic structures

“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

After Hours’ new identity is expressive, layered, and always on the move

Hondo is a joyful convergence of minds, material and meaning

For a rural arts festival, Untitled Macao takes the pastoral from pastel to kaleidoscopic

Graffiti and skate culture steers graphic designer and illustrator Antoine Laurent

Big Cartel’s big rebrand by How&How throws caution to the wind