Music Video: Mac Premo and Oliver Jeffers bring U2's lyrics to life

The lyric video is a bit of a new phenomenon, but has given creatives confident with typography the opportunity to really strut their stuff. U2’s latest is beautifully penned and filmed by New York based creatives Oliver Jeffers (yes you probably recognise his handwriting) and filmmaker Mac Premo. Aptly shot, seductive type and some handy location scouting make this a beauty. Check it out here on Facebook.